About Hoofdeck

Hoofdeck is a shop for horse owners in the United States, with a set of free daily tools alongside it: a ride index that scores the weather for riding and turnout, horse breed guides, a toxic plant checker, feed recall alerts and hay prices by state.

What we sell and how we pick it

Tack, grooming, health, blankets and barn supplies, from US makers and shipped from US warehouses within 2 business days. Before anything goes on the site it passes a check for quality, photos, a sane price against the maker's list price, and a real return window (14 or 30 days, set by the maker and shown on every product). We write our own product descriptions and never show a review we did not get from a Hoofdeck customer.

Many of our favorites are made in the USA by small makers; those carry a "Made in the USA" badge, and nothing else does.

The tools

The walk index uses hourly weather from MET Norway to score the next hours for a walk by your dog's size. Recalls come from the U.S. FDA's enforcement reports, pet food only. Breed facts come from Wikidata and Wikimedia Commons with credits; the guides are written by us from those facts. None of it is veterinary advice: when your pet is unwell, call a vet.

Who runs it

Hoofdeck is operated by Winner Software Ltd, a company registered in England and Wales (company number 15739177), 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. We sell to customers in the United States only. Write to us at [email protected]; we answer within one business day.

$1 from every order feeds rescued horses.